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Web Design 101: Creating a Proposal

Illustration for article titled Web Design 101: Creating a Proposal

A proposal is like a love letter to your client. You are supposed to put your heart and soul in every detail you add on each page. It gives your potential client a taste of who you are as a web designer or as a web development company. If you prepare your proposal right, your client will understand why they need to hire you and not your competitors.


There is no right formula in creating a proposal. Every client has different needs, and your proposal should reflect on how you can assist them in fulfilling those needs. Although there is not one permanent formula to surefire proposals, there are some rules of thumb that can set you on the right track.

How to Write a Web Design Proposal

Illustration for article titled Web Design 101: Creating a Proposal

Here are the steps to writing your web design proposal:

1. Determine how complicated the project is, then base your proposal there.

A complex project calls for a complex proposal. Inversely, a simple project calls for a simple proposal. Either way, you want your client to see that you understand their requirements and that you can meet these standards. Let them know about your skills and services that can help elevate their business.


Here are some things that you need to know to determine the complexity of the budget:

  • How much are they willing to spend?
  • What is their expected delivery date?
  • Do they have a design inspiration?
  • What integrations do they currently have?

First, you need to know if you can agree on the budget. If not, then what is the point of submitting a proposal? Then, you need to know if you can meet their deadline. If you know you can’t, then it is better to turn down the job or not to waste both of your client’s and your time on a proposal (unless you intend to negotiate the deadline).


It is best if you know if they have a design inspiration since it allows you to see if you can replicate the vibe and aesthetics that they are going for. Lastly, knowing what current integrations they have can let you know how easy or difficult it would be to move things around in their current website.

2. Take time to understand what your client wants to happen.

Again, a proposal is a love letter so that your client knows that you will take good care of them and their website.


If you were applying to be a house cook, your employer could not care less if you know how to juggle. Why? Because that skill is irrelevant to the position. Make sure that you understand what your client needs and avoid giving them irrelevant information. Take time to personalise your proposal. Don’t make one kind of proposal then send it to all your clients. That’s like sending “I want to make you happy” to 10 different girls. Let them know HOW and HOW LONG WILL IT TAKE. Don’t give them some generic proposal saying “I can do all the things”.

What Should Be in a Proposal?

Illustration for article titled Web Design 101: Creating a Proposal

Here are the things that you should include in your proposal:

1- Cover page

Keep this page simple. All you need to put here is the name of your client, the project name, the name of the person you are presenting the proposal to, your name and the date. Add your logo, company logos and branding here.


2- Confidentiality statement

Now, there is no guarantee that your client will hire you after you present your proposal. Since you worked hard on your proposal anyways, it is best to let your client know that you would like to keep the information you have provided confidential.


3- Project overview

This part of the proposal should contain a summary of your understanding of the project requirements, goals, objectives, vision, and the reason why you should be hired.


4- Approach

Now that you have presented your vision for the project. It is time to tell them HOW you are going to achieve that results that they want. This is where you can introduce your team, explain your process and describe your fee structure.


5- Estimated fees and costs

The clients would want to understand about your rates. Some may even negotiate. It would help if you have the estimated fees and costs summarised and outlined to help your clients see why you are charging the amount that you are charging.


6- References

Your clients may want to do some background check to make sure that they are getting the right team for the job. Go ahead and put in the details of your past, happy clients.


7- About

As the name suggests, this is all about you and your company! You can add the following details here:

  • Company history
  • Key team bios
  • Values
  • Client list
  • Selected work

The Final Takeaway

You want to put your best foot forward when creating your proposal. After all, this is all about convincing your client that you are the right web design team to hire.

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