It seems that every business has shifted to eCommerce sites these days. After all, it’s easier to build websites for online stores now since there are various platforms that allow people to do so without in-depth knowledge about coding. Let’s take Shopify for example. It allows you to set up an eCommerce store with just a few clicks and drags. In addition, considering the number of people who make online purchases and transactions, an eCommerce website can be a great way to get started.
Of course, it doesn’t just stop there. Certainly, you’d want to make a sale, right? In this case, you need to know how to market your store so that sales actually occur. Keep in mind that it’s not an overnight success. There are a lot of things you need to work on especially working on building a visitor case to increase conversion rate.
Here are specific tactics that you can put into action to boost your eCommerce website sales.
The most important factor that drives sales is trust. Remember, they are spending money that they have worked hard for. Thus, prior to making a purchase, they’d research and read a ton of customer-generated reviews.
Now, in order to build trust, you must include client testimonials and reviews on your site. If they’re not there, customers are likely to leave your website in search of them, and they might not return. See to it that the testimonials are from legit customers and not made up ones. If possible, include social media profile links as a proof. In connection with this, don’t hesitate to ask customers for reviews by posting on social media, mentioning the feature in email newsletters, and reminding customers when they visit your site again for another purchase.
Traffic attracts more customers to your site and through paid ads, you can widen your reach. When done right, you can boost your site’s traffic even without a fat budget. The key element is creating a compelling campaign incorporated with your ads in order to take your business to the next level. This is where the social media channels play a mission-critical role.
To reap the benefits of your marketing campaign, you’ll need to leverage all of the online platforms possible, specifically social media to create a seamless brand and customer experience. Integrate your Google My Business with social media to help establish your online reputation and interact with customers. With this, you can build trust as well as gain traffic that could increase your sales.
The customers landed on your site for a reason. They are looking for solutions to their problems, wants and needs. As such, it’s important that you retain their attention by offering them more options. By this, we mean that you provide them with a variety of choices. For example, you have the “Bestsellers” selection on your page. Keep in mind that not all customers are willing to pay for that - some of them are looking for alternatives. So, you need to include items that the customer might not have even thought about.
If you have non-selling items, then, it’s about time that you put them on the limelight. Let’s say your customers are interested in buying a TV. It would be best if you also offer them related products like cables and fancy wall mount systems.
Security should be a priority. Customers’ information should always be confidential and must be kept that way. Otherwise, you’ll lose them along the way. It would be wise to make your site secure with SSL. In a nutshell, is used to secure credit card transactions, data transfer and logins. It also changes your “http:// to https://” with the aim to protect your customer’s data.
Furthermore, this could help build their trust on your website, too. A security badge would be a great addition to your site. Trust seals provide eCommerce websites with much-needed credibility since they deal in financial transactions.
Don’t make the checkout process complicated for your customers. Once they’ve decided on which items to purchase, you can simplify the process by asking for basic contact and billing information only. Otherwise, they will abandon items in their cart and leave for one reason or another.
Offer them an option to checkout as a guest and don’t require them to sign up or sign in in order to checkout their items. A progress indicator that informs guests where they are in the process before their purchase is complete must be included. Again, only ask for the important information from customers and be transparent about shipping costs - don’t make it a surprise during checkout.
Sales is the determining factor of your eCommerce website’s success. If you hear other people saying that there are ways to easily increase your sales - don’t believe them. There’s no such thing as “fast” in terms of long-term goals - it takes time. Moving forward, you also need to pay attention to eCommerce website design to improve customer experience, leading to better conversion rates. By leveraging the tips mentioned above, you can run a successful online business. Plus, bring a ton of patience with you.