There is nothing wrong with wanting to show off your brand. However, you cannot expect your web designer to be able to highlight everything on your homepage. Your website should be informative, but it should not overwhelm your visitors. This may not be the only reason why users are not fond of your website.
People ask the internet questions that they need fast answers for, so if your website makes them look extra hard for what they need—then they will go not stay for long. Your website should be able to tell a visitor who you are and what you offer within their first few seconds on your page. They should be able to form an opinion right off the bat — your first impression matters.
A responsive website is a thing now. It is not just a passing trend.
What does a responsive website mean? There are different devices wherein your target audience can view your website. You want to make sure that your page works for all these devices. Nowadays, people turn to their mobile phones for quick searches. So you need to make sure that your design is mobile-friendly.
On top of that, be sure that you consider the web design fundamentals when designing your site. Don’t overlook the basic principles because they are important in making your site appealing, functional and remarkable.
If your website takes more than three seconds to load, then you need to fix this. People are impatient, so if your website loads to slowly, expect that your visitor will hit the back button. People turn to the internet for quick answers and solutions. So if they need to wait for too long to obtain the information that they want— they will leave.
Fonts play an important role in your website’s readability. You need to pick a font that best represents your client’s brand while still making sure that you consider user-experience. For example, your client wants to use a cursive font for their elegant jewellery eCommerce website.
You want to use this cursive font strategically and not for all the text on the page. Cursive fonts are nice to look at as headers, but they are hard to read on chunky walls of texts. You also need to make sure that your font size is readable on both desktop and mobile.
Anything that makes a user’s experience complicated should be avoided. If you think that having a new browser window open every time they click a link is a good idea, then you need to re-evaluate your life decisions. You need to realise that a new window for every link is annoying. It will drive your visitors away.
It’s one thing to have long content with little to no value, and it is another thing to have no content at all. But both scenarios are equally harmful to your website traffic.
Keep the client goals in mind when you are designing a website. You also need to consider the experience that you are giving your visitors. It is not always about pretty colours and appealing graphics. So make sure that your site is not only pretty, make sure that it is also smart.